Roman Soldier Commercial - Sell It Marketing Lesson

Created by My Art to Inspire Contributor: Shirini

projectsLogo5.png

Materials: 

-Eyewitness: Ancient Rome poster -Handout with “Roman Soldier Description” as well as a list of pros and cons to being a soldier, and strategies for creating a good ad (1 per student).

GRADE LEVEL: Middle School
ARTISTIC TYPE: Theater/Acting

Student Outcomes:
-Discuss advertising techniques and strategies.
-Read about and discuss the life of a Roman soldier (Lesson 4, pgs. 350-353).
-Create an advertisement convincing their fellow classmates to either become or not become a Roman soldier based on what they've learned from a handout.

 

TIME: three 50 minute class periods.

 

MATERIALS NEEDED: 
-Eyewitness: Ancient Rome poster
-Handout with “Roman Soldier Description” as well as a list of pros and cons to being a soldier, and strategies for creating a good ad (1 per student).
-May provide construction paper, scissors, markers, etc. for creating props, but having these things are not required, and left to the discretion of the students as to whether or not they need to be used.

ANTICIPATORY SET: 
Have students march into the classroom like they are Roman Soldiers. 1 min

 

PROCEDURES: 
Day 1
• Following the anticipatory set, give a short description of what the day's lesson will be (“Today we are going to get into the head of a soldier in Ancient Rome. We are going to think about who they were, and some of the reasons people would have chosen whether or not to serve in the Roman Legion.”) 1 min
• “Today we will make a commercial trying to convince other students to either join or not join the Roman Legion.” 1 min.
• Tell the students a little bit about advertising: Companies buy time on television to place ads. When people see these ads, they make a decision as to whether or not a product is worth buying.
• Tell students about certain techniques that work well in advertising: Use youtube clips to display these techniques.
• Songs
• Celebrity testimony “Grant Hill drinks Sprite”
• Slogans “Red Bull gives you wings.”
• Guilt “Buy our tires if you don't want your family to die/ Donate now!”
• Image “Old Spice guy”
• Gimmicks “Act now, and we'll quadruple the offer, absolutely free!” 10 min
• Ask students if they can think of any of their own examples for each of these. 5 min
• Tell students to get into groups of 3 or 4 (They may choose their own group members) to discuss commercial ideas and strategies. 1 min
• Next assign a student to pass out the Roman soldier handout. 1 min
• As they are getting into groups, give a speech about equal contribution and its effect on their grade. Tell them they will be given individual grades, and that a group grade will also be given which will be the average of the individual grades.
• Let students take 2 or 3 minutes to decide whether they want their ad to be for or against becoming a soldier.
• Explain to them that either way, they will need at least 10 terms from the handout included in order to get a good grade (an A).
• For the remaining 10 minutes of class allow students to begin planning/creating their advertisement.
• Let them know that time will be allotted tomorrow to finish, but that presentations will be due tomorrow as well.
• As students work together to create their advertisements, be sure to circulate around the classroom to ensure students know you are available to answer questions and give suggestions.

Day 2
• Begin class by having students march into the classroom like they are Roman Soldiers again. 1 min
• Remind the class of yesterday's assignment and ask them to regroup and take out whatever materials they need to finish. 2 min
• Let the class know that they have the class period to create and practice their commercials, and that in the last 10 minutes of class, if anyone is done, they may choose to present their commercial during this class period.
• While they are working on their commercials, be sure to go around to each of the groups to give any feedback or support that is needed.
• At the end of 40 minutes, announce that if there are any groups ready, is time to present. (Be sure to emphasize that giving other students their full attention and respect is a big part of their own grade. This will help to make everyone more comfortable and willing to get up in front of the class and participate without fear of ridicule).
• When the group is finished presenting, congratulate the group on a job well done and remind the rest of the class that their presentations will be tomorrow.

Day 3
• Begin class by having students march into the classroom like they are Roman Soldiers again. 1 min
• Remind the class of yesterday's assignment and ask them to regroup and take the next 5 minutes to practice their commercials. 2 min
• With the time remaining, ask students what they thought of each other's commercials.
1. Were they convincing?
2. Who would choose to be a Roman soldier?
3. Who wouldn't?
4. What are some of the things that convinced you to think this way?
1. Song, celebrity, gimmick, etc.

Techniques that work well in advertising:

Created by My Art to Inspire Contributor:

• Songs
• Celebrity testimony “Grant Hill drinks Sprite”
• Slogans “Red Bull gives you wings.”
• Guilt “Buy our tires if you don't want your family to die.”
• Image/Icon “Nike Swoosh”, 'Golden Arches”
• Gimmicks “Act now, and we'll quadruple the offer, absolutely free!”

 

Bibliography

James, S. (2008). Eyewitness: Ancient Rome (3rd ed.). New York: DK Publishing.
Selwyn, D. (1993). Living History in The Classroom (pp. 96-99). Tuscon, Arizona: Zephyr Press.

Download the files here.